123

231

 

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

 

Mahalo to help you

Much fuzz about the Microsoft-Yahoo Bing search deal. Jason Calacani’s Mahalo provides search on any topic with one-page dossier combining human-generated content and conventional search results organized by source and service.

Mahalo is one of a few substantially funded alternative search engines including Powerset, Hakia, Wikia, and ChaCha.

Mahalo is a human-powered search engine dedicated to help people easily find information and resources they can trust. Mahalo launched in public alpha in May of 2007, added the freelance-fueled Mahalo Greenhouse in June and graduated to public beta in October of that year.

Mahalo is actually no competitor for Google or Bing/Yahoo: Results pages are a mix between a traditional search layout and Wikipedia. Also nice feature: Mahalo Answers. This is a knowledge exchange community where members provide answers for any question you may have. If you have knowledge to share, you can earn tips by answering questions other users have posted.

Check here for other ways to make money with Mahalo. What’s next?

 

TubeFonk: Obama’s Burger

Wouldn’t it be a great campaign opportunity for mustard brands to follow up a presidential burger order?

TubeFonk: Obama’s Burger

 

Multi Channel Self Service: Banking Industry

As mentioned in Accenture’s BlogPodium, the banking industry increasingly uses the popular and cost efficient Internet channel for information and transactions purposes.

Although Forrester Research says that online business is better suited to withstand an economic downturn than physical stores or catalogs, it becomes more and more important for companies across all industries to decrease costs to serve, to improve customer acquisition & retention and increase cross and up sell.

In this context, companies within the banking industry should understand the (online) self service opportunities by determining a solid multi channel management strategy which enables their capability to deliver a consistent branded customer experience across all customer interaction channels.

2015: A banking retrospective

 

Insurance Branding Umbrella’s

Pre-eminent financial services company Citigroup is changing its name to “Citi” and selling its red umbrella logo to insurer St. Pauls Travellers.

Citigroup old & new logo: The Citigroup umbrella logo was one of the most visible symbols of the legacy of Sandy Weill, Citigroup’s former chairman

Citigroup’s research continued to show that the red umbrella trademark was more connected with insurance. The new red arc branding is currently used by the Citibank retail banking business.

Within this umbrella context, Dutch insurance company RVS recently started their new campaign, centered around their newly branded logo: an umbrella.

RVS newly branded logo: The RVS umbrella logo is one of the most remarkable Dutch logos which serves for almost 100 years

Free Take-Away
To brand an insurance identity, you better use an umbrella. Or some other protecting object.

 

LOTW: Super Bowl Ads

This Link of the Week (LOTW) is all about Super Bowl Ads.

Super Bowl Ads = http://www.superbowl-ads.com

Link: www.superbowl-ads.com
Why: Just watch & enjoy the overview of previous Super Bowl ads!

 

Screenshot: Visible World

A savvy one click ads maker solution for thousand stories? You might be commoditizing creativity using such automated services, but you will not have to worry about whether your ad will remain current or relevant again.

One Click Ads Maker: Just change your ads in an instance.

Main benefits
1. Give the same ad different openings, different offers and different taglines.
2. Tailor spots to the needs and preferences of every customer segment.
3. Make mid-campaign changes without worrying about the cost.

Main danger or challenge
Commoditizing creativity due to costs focus will definitely put pressure on traditional roles of ad agencies.

 

Slide Your Ideas: Bag prints

A pretty way to make a statement: Print a compelling message on a bag.

https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=21516&doc=publicitat-creativa-3437

Slide Your Ideas: A bag says it all!

As shown on these slides, there a lot of other materials to creatively print your message on besides bags…

 

TubeFonk: Muhammad Ali

Images say more than words. Well, just imagine what a movie, clip or video could say! Get a TubeFonk by watching this legendary interview of Muhammad Ali about how his wonderful gift for publicity was influenced…

TubeFonk: How did “The Greatest of All Time” get inspired? Get TubeFonked through this legendary Muhammad Ali interview by Michael Parkinson in 1971.

Our first impressions
1. Great story (probably influenced “Inter-Gender Wrestling Champion” Andy Kaufman too).
2. Great names (Duke Sabadan, Gorgeous George).
3. Great eyes (just look at Ali’s eyes when he says: “This is a good idea!”).

Muhammad Ali definitely is “The Greatest of All Time”…